The Kwik Fit British Touring Car Championship
From the road to the race track, we’re passionate about cars. With a rich history of over 60 years of high-octane racing action, the partnership between Kwik Fit and the British Touring Car Championship was a natural fit. In our centres, our staff and customers regularly see the road-going versions of the touring cars we see racing around iconic circuits on BTCC race weekends. The Kwik Fit British Touring Car Championship partnership has given us the opportunity to connect with BTCC fans and teams, as well as connecting our staff and customers to the Championship.
Working with the BTCC, we wanted to enhance the BTCC fan experience both at race weekends and with additional digital content. The BTCC attracts over 385,000 spectators, with over 19 million viewer hours on live TV, so creating content and activities for BTCC fans is a key aspect of our partnership.
At our fan zone on race weekends, we loved interacting with BTCC fans and hosting our ‘Racing Bug Championship’, where fans had the opportunity to challenge BTCC drivers in our racing simulator. We’ve also engaged with the BTCC community through social media content, which has been especially important this season with fans being unable to attend the race weekends. We’re thrilled to have been able to share two exciting BTCC seasons with our customers and engage with BTCC fans both online and trackside. Bring on 2021!
2020 Season Review
Ash Sutton clinched his second BTCC title in a dramatic 2020 season finale at Brands Hatch. Sutton went into the weekend 9 points behind Colin Turkington at the top of the table. Saturday’s qualifying session showed Sutton’s ability to overtake Turkington, as he qualified in 3rd place - with Turkington managing 8th place. Sutton built on this by finishing 2nd in race one, with Turkington down in 9th place. This put Sutton in the lead going into the second race. Sutton capitalised on this by winning the race with Turkington narrowly missing out on a podium finish in 4th place. Sutton cruised to a 5th place finish just behind Turkington in 4th in race three to ensure he finished the season as the Kwik Fit BTCC 2020 Champion. Turkington finished 14 points behind in 2nd place followed by Dan Cammish in 3rd place.
In an unprecedented season, we’re thrilled that BTCC fans were still able to engage with us online. Thanks to everyone involved for their hard work in enabling the 2020 season to go ahead in a different way than planned. We can’t wait for the 2021 season, and we hope to be able to see fans at the circuits again soon to experience the racing action live. In the meantime, you can keep up with all the highlights and exclusive BTCC content on our social media channels.
2019 Season Review
Our first season as title sponsors of the BTCC was a memorable one, as the Championship went down to the wire at Brands Hatch. Before the first race, a quintet of drivers had a chance of winning the title. Colin Turkington had built up a 16 point lead over Dan Cammish, with Andrew Jordan, Josh Cook and Tom Ingram all also in the running.
Five became three after Cammish’s victory in race one set him off to a great start. Race two saw Dan Cammish having to settle for 3rd with Turkington towards the back of the grid in 25th. The race for the title was still open in race three, with Turkington having a lot of work to do. In dramatic style, Turkington managed to pass Cammish with only 4 laps of the season left. However, Cammish was still leading the Championship overall. It was heartbreak for Cammish as his title challenge ended with a late brake failure at Hawthorn Bend. Turkington sealed the title, finishing just 2 points ahead of Dan Cammish, which meant that he equalled Andy Rouse’s record of winning four British Touring Car Championships.
Throughout an exciting season, we enjoyed interacting with passionate BTCC fans in person at race weekends and online. We also saw an incredible amount of generous donations to Children with Cancer UK at our fan zone. We’d like to thank BTCC fans for their support in helping us raise £1 million to support the incredible work of Children with Cancer UK during the 2019 season. Your generous donations during race weekends will help fund vital research, and keep families together.