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Privacy Notice

This Privacy and Cookie Notice explains how Kwik-Fit (GB) Ltd collects, holds, transfers, processes and discloses your Personal Data. This Privacy Notice also explains your rights under the laws relating to Personal Data.


Definitions and Interpretation

  1. Who is the Registered Data Controller? 
  2. The Data Controller’s Representative 
  3. The Business of the Company 
  4. Sources of Personal Data Collection and Relevance of the Privacy Notice 
  5. Consent 
  6. Legitimate Business Interest 
  7. Personal Data Collected & Held 
  8. Personal Data Storage 
  9. Company Use of Personal Data 
  10. Anonymous and Aggregated Data 
  11. Use of Personal Data to Contact You 
  12. Circumstances when the Company may Release Your Personal Data to Others 
  13. Duration for which the Company will keep your Personal Data 
  14. Data Security 
  15. Call Recording 
  16. Links to other Websites 
  17. Social Media 
  18. Maintenance of Website 
  19. Online Reporting – Google Analytics 
  20. Online Advertising – Google Ads 
  21.  Blog Management 
  22. LiveChat 
  23. Cookies 
  24. Your Rights under GDPR and DPA 2018 
  25. Complaints 
  26. Privacy Notice Changes 
  27. Queries regarding this Privacy Notice 
  28. Privacy Summary

Definitions and Interpretation

The following terms shall have the following meanings:

“Cookie” - means a small text file placed on your computer or device by our site when you visit certain parts of the site and/or when you use certain features of the site. Details of the Cookies used by our site are set out below.

“Cookie Law” - means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulation 2003

“DPA 2018” - Data Protection Act 2018

“GDPR” - General Data Protection Regulation

“Identifiable Natural Person” - GDPR defines as “one who can be identified, directly or indirectly, by reference to an identifier such as a name, or to one or more factors specific to that natural person.”

“IP Address” - a number that is automatically assigned to the computer that you are using by your Internet Service Provider.

“Personal Data” - GDPR defines as “any information relating to an identified or identifiable natural person’’

“Privacy Notice” – an externally facing notification informing customers, regulators, and other stakeholders what the organisation does with personal data.

“Privacy Policy” – is an organisations internally focused document informing employees what the company may do with personal information.

“Privacy Summary” – is a condensed version of the organisations full Privacy Notice created primarily for customers.

1. Who is the Registered Data Controller?

Kwik-Fit (GB) Limited, ETEL House, Avenue One, Letchworth Garden City, Hertfordshire, SG6 2HU hereafter referred to as the “Company”.

2. The Data Controller’s Representative

The Company’s Data Protection Officer acts as the Data Controller’s Representative.

3. The Business of the Company

The Company excels in the sale of vehicle tyres, accessories and related services.

4. Sources of Personal Data Collection and Relevance of Privacy Notice

This Privacy Notice relates to Personal Data collected from you via:

  • Company-related websites;
  • Social media;
  • Mobile devices;
  • Wi–fi access points.

The content of this Privacy Notice applies to you when you interact with the Company in centre, online, via social media, telephone, text, websites and any other form of correspondence.

5. Consent

The Company asks for your consent as a way of ensuring that your Personal Data is collected and processed on your behalf lawfully and you are marketed to appropriately. You have the right to withdraw consent at any time.

6. Legitimate Business Interest

The Company may also use Personal Data where it falls within the definition of Legitimate Business Interest under the GDPR. Your right to withdraw consent will override the right of Legitimate Business Interest.

7. Personal Data Collected & Held

Information about the services that you use and how you use them is collected. The Company may also collect device-specific data (such as your location and mobile telephone number) and log-in frequency information. Categories of Personal Data that are collected include:

  • Personal details - e.g. name, address, email, telephone number;
  • Financial details, where applicable;
  • Goods and services;
  • Enquiries, compliments and complaints.

Your web browser may provide the Company with information about the device you are using such as an IP address and details about the browser you use.

An “IP Address” may be identified and logged automatically in the Company’s server log files whenever you access the services, along with the time of the visit and the page(s) that were visited.

8. Personal Data Storage

The Personal Data you give is stored with your account.

This data is located on servers within the European Union and contractual safeguards are in place. No third parties have access to your Personal Data unless there is a lawful basis to do so.

9. Company Use of Personal Data

The Company is committed to protecting your Personal Data. When you share your Personal Data with the Company there is a legal obligation for it to only use it in line with data regulations.

All your Personal Data is processed by our staff in the UK.

The Company processes your Personal Data:

  • To provide a better service to you including customised search results, spam and malware detection.
  • For service administration purposes, carrying out its obligations arising from any contracts entered into by you and it and provide you with the information, products and services that you request from it;
  • To provide you with information about other goods and services it offers that are similar to those that you have already purposed or enquired about;
  • To notify you about changes to its services;
  • To assist in the completion of website orders;
  • To ensure that content of its site is presented in the most effective manner for you;
  • To administer its site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
  • To measure and understand the effectiveness of advertising it serves to you and others.

The Company uses IP Addresses for purposes such as calculating usage levels of the services, helping diagnose server problems and administrating its services.

The Company will ask for your consent before using your Personal Data for a purpose other than that it was provided for or authorised to use.

10. Anonymous and Aggregated Data

The Company:

  • may aggregate personal data so it does not personally identify you (“pseudonymised data”); For example, it may aggregate Personal Data to analyse the percentage of customers which have a particular post code.
  • may remove Personal Data to create anonymous data;
  • uses anonymous and aggregated information for historical, statistical, or business planning purposes.

11. Use of Personal Data to Contact You

Transactional: The Company will communicate with you in order to complete any transactional commitments.

Marketing Purposes: The Company will only contact you for marketing purposes where you have given consent to do so. The Company may personalise the message content based upon information you have previously provided and your use of any linked websites.

The company (via a contracted third party) may contact you via telephone to help in the completion of any online orders.

Social Media: Social Media communications such as: Facebook, Google, Instagram, Snapchat, Twitter, LinkedIn, Tik Tok etc. will be responded to based upon the data you have previously provided.

12. Circumstances when the Company may Release Your Personal Data to Others

The Company does not share your Personal Data with organisations outside contractual requirements unless one of the following applies:

  • It is necessary to comply with data protection laws;
  • Your consent has been obtained and can be evidenced;
  • A legal requirement exists e.g. to meet a legal obligation or enforceable government request, detect and prevent or address fraud;
  • The Company is responding to matters of personal or public safety.

The types of organisation with which the Company may share some of your Personal Data it processes are:

  • Any member of the Group, which means its subsidiaries as defined in section 1159 of the UK Companies Act 2006;
  • Analytics and search engine providers that assist the Company with the improvement and optimisation of the website;
  • Credit reference agencies for the purpose of assessing your credit score where this is a requirement for the Company prior to entering into a contract;
  • Debit collection and tracing agencies;
  • Central Government;
  • Police forces and security organisations.
  • In order to offer potential discounts to customers, when you request a car insurance quotation your details will be shared with Aioi Nissay Dowa Insurance UK.

13. Duration for which the Company will keep your Personal Data

The Company holds your Personal Data on its systems for as long as is necessary relevant to the transactional, tax and legal obligations and marketing interests consented by you. Specific details of the Company’s Data Retention Policy can be obtained from the Company Data Protection Officer. Specific details of the Company's Data and Document Retention Policy can be obtained by contacting the Group Data Protection Officer.

14. Data Security

The Company protects your Personal Data from unauthorised access, disclosure or amendments by using:

  • Encryption;
  • Two factor authentication;
  • Secure storage locations;
  • Regular audit and review of data storage  and processing practices including physical safety procedures to guard against unlawful access;

Access to your Personal Data is restricted to employees on a need to know basis, suppliers and authorised representatives who are subject to contractual responsibilities.

Unfortunately, the transmission of data via the internet is not completely secure. Although the Company does its best to protect your Personal Data, it cannot guarantee the security whilst it is transmitted to its site; any transmission is at your own risk.  Once in receipt of your Personal Data, the Company will use procedures and security measures to prevent unauthorised access.

15. Call Recording

Telephone calls to the Company may be recorded for training and monitoring purposes

16. Links to other Websites

Company-related websites contain hyperlinks to websites operated by third parties who have their own privacy notices and related cookies. The Company does not accept liability for the privacy practices of these third parties.

17. Social Media

The Company’s websites contain links and sharing buttons to third party social media websites e.g. Facebook and Twitter. These third parties may in turn serve you cookies. The Company is not responsible for the placement of these cookies. Please check the data Privacy Notices for the respective third party social media website for more information.

When you make contact with the Company via social media channels certain Personal Data may be shared with the Company about your online activities such as gender, interests and marital status depending on your profile settings. The Company is not responsible for the Personal Data you share on your social media profiles and you are encouraged to familiarise yourself with the privacy settings of these sites.

18. Maintenance of Website

The Company uses a third party service to help maintain the security and performance of its websites. To do this it processes the IP addresses of website visitors.

19. Online Reporting – Google Analytics

The Company uses Google Analytics, a web analysis service from Google Inc. to collect information about how visitors use the websites. Google Analytics employs cookies that are stored on your computer in order to facilitate the analysis of your use of the websites. This in turn enables the Company to make improvements to the websites based on your browsing activity. The anonymised data generated by these cookies is transmitted to Google’s location in the US and stored there. This information includes pages visited, frequency of visits and where visits have come to the site from. The cookies collect information in an anonymous format and also store the IP address of your computer which may be used to provide an approximate location of the visitor. For more information on the specific cookies placed on your device to facilitate the use of Google Analytics and what each individual cookie does, please view the Cookie Policy.

20. Online Advertising – Google Ads

The Company uses Google Ads, an online advertising/remarketing tool from Google Inc. to place ads in Google search results and other websites which you may find of interest. To help the Company track sales and other conversions from our advertisements, the Company uses the conversion tracking feature provided by Google Ads which places a cookie on your device when you click on one of the advertisements. The Company is not responsible for the placement of these cookies. Google uses the information obtained from conversion cookies to compile statistics including the number of users who clicked on the ad and the pages then accessed by each user. Conversion cookies are only active for 30 days and cannot be used to identify any Personal Data.

21. Blog Management

All blog content is written by the Company and its selected partners. Republishing of content on our blog and other parts of the website is not authorised without express permission. Information collected about user visits to the blog is used for the sole purpose of analysing content performance.

22. LiveChat

The Company uses Bold360, a livechat service provided by LogMeIn, Inc to provide live customer support on websites.  When you use livechat to communicate with the Company, Bold360 places cookies on your device which allow us to track your activity on the websites in order to provide an accurate and helpful livechat experience. The data is suppressible by users who limit their browser cookies and is only useful during the visit or upon subsequent visits up to a year in the future. For more information on the specific cookies placed on your device to facilitate the use of livechat from Bold360 and what each individual cookie does, please view the Cookie Policy.

24. Your Rights under GDPR and DPA 2018

The Right to your Personal Data (Access)

You have the right to obtain a copy of your Personal Data that is processed by the Company and know the reasons why it processes your data. Upon receipt of a written request made to the Company Data Protection Officer you can normally expect a response within one month of the request. (Should there be a requirement for an extension of the original one month limit you will be written to with the reasons for any delay). Please note confirmation of a requester’s identity will be essential prior to any release of Personal Data. 

If the Company holds Personal Data about you, it will:

  • Provide a description of the data held;
  • Inform you why the data is being held;
  • Inform you who the data is disclosed to;
  • Provide a copy of the data in a machine-readable format (or hard copy).

Depending upon the nature of the request the Company will try to manage the search informally in the first instance e.g. if you are seeking specific data, this may be resolved via a telephone call.

The Right to Rectification

You have the right to have any inaccuracies in your Personal Data which is stored and processed by the Company to be rectified.

The Right to be Forgotten

Under certain circumstances you may request that Personal Data is erased.

The Right to Restriction of Processing

Under certain specific circumstances you may have the right to prevent the processing of some Personal Data.

The Right to Notification

Under certain circumstances, the Company has a duty to ensure you are notified of how any intended change of processing of your Personal Data may take place which differs to that which you consented for.

The Right to Data Portability

Under certain circumstance you have the right to see and have transferred your Personal Data in a commonly used and machine-readable format to another Data Controller.

The Right to Appropriate Decision Making

You have the right not to have decisions made solely from automated processing. In the event that automated processing is used, please contact the Company Data Protection Officer to obtain an explanation from for the outcome of any automated processing.

Consent to this Privacy Notice is implicit in your use of the Company’s products and services.

25. Complaints

You have the right to lodge a complaint regarding the use of your Personal Data. In the initial instance please email the Company Data Protection Officer who will investigate the matter and keep you informed of the investigation progress.

If you are not satisfied with the outcome of the internal investigation you have the right to lodge a complaint with the Information Commissioner’s Office.

26. Privacy Notice Changes

The Company:

  • reserves the right to amend this Privacy Notice at any time;
  • will post any revised Privacy Notice on its websites;

27. Queries regarding this Privacy Notice

If you have any questions or comments about this Privacy Notice please contact the Company Data Protection Officer on: Group-Data-Protection@etelimited.co.uk

Or by post: Group Data Protection Officer, Kwik Fit (GB) Limited, ETEL House, Avenue One, Letchworth Garden City, Herts, SG6 2HU.

28. Privacy Summary

View the Kwik Fit (GB) Ltd Privacy Summary

Date of publication: January 2023

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0800 75 76 77
You can reach our customer care team 7 days a week from 9:00am to 6:00pm on Monday and Thursday, 8:30am to 6:00pm Tuesday, Wednesday and Friday, 8:30am to 5:00pm Saturday, and 10:00am to 4:00pm on Sundays and Bank Holidays.