British Drivers U-Turn on Electric Vehicles Following Ban Delay

Jack Dreyer | Thursday 28th September 2023 1:30pm

  • Research shows change in buying plans after Government pushes back ban on new EV sales from 2030 to 2035
  • Nearly half of all drivers say announcement means they won’t consider buying an EV until after 2035

Research carried out for Kwik Fit reveals the immediate impact of the Government’s delay on banning the sale of new petrol or diesel cars. In the week prior to Rishi Sunak’s announcement that the ban would be pushed back from 2030 to 2035, 42% of drivers planning to buy a new car said they expected it to be a low emissions vehicle (either fully electric or hybrid).

Following the announcement, the car servicing and repair company asked the nation’s drivers the same question. Kwik Fit’s researchers found that the proportion planning to opt for a low emissions vehicle has now dropped back to 38%.2 The figures indicate that the number of car buyers planning to choose an EV or hybrid has dropped by more than two million since the ban has moved from 2030 to 2035.

Kwik Fit has been tracking the number of British drivers intending to buy an electric vehicle (EV) on an annual basis and so its researchers were able to assess the instant reaction to the announcement. The number of drivers planning to make the switch to EV or hybrid had been steadily increasingly since 2020 when 33% of drivers said they would move away from petrol or diesel for their next vehicle. In 2021 that rose to 37%, for the first time outstripping those sticking with petrol or diesel.

The proportion rose again in 2022 to 42%, and figure that had stayed steady in this year’s study, until the decrease to 38% following the Government’s announcement. In contrast, the proportion of drivers who plan to change their car and expect it to be purely petrol or diesel rose from 34% before the Prime Minister revealed the delay on new sales, to 36% afterwards.

Proportion of drivers planning to buy a low emissions (hybrid or full electric) vehicle for next car.

The researchers also asked drivers about other impacts of pushing back the ban on new sales of petrol and diesel cars to 2035. 46% of all drivers now won’t consider buying an electric car until after 2035. 43% said that when the ban on new petrol and diesel cars comes into effect in 2035 they will just buy second hand petrol or diesels.

Kwik Fit’s research found that there was also some scepticism of the real word impact of the government’s announcement – 44% of drivers said it would not make any noticeable difference as the car manufacturers will stop making new petrol and diesel cars by 2030 anyway. Some drivers saw a silver lining in terms of the cost of vehicles. 38% said the announcement made them more likely to buy a second-hand EV as they thought the demand will drop following the announcement and prices will come down.

While Rishi Sunak stated when making the announcement that he was still committed to Net Zero, 49% of drivers believe that the decision to delay the ban will make it harder for the UK to meet its carbon emission targets, with just 19% disagreeing that it would.

Roger Griggs, communications director at Kwik Fit, said: “There has been a clear change in drivers’ plans following the Government pushing the ban on sales of new petrol or diesel powered cars back to 2035. Kwik Fit has been tracking drivers’ car buying plans since the 2030 ban was announced. To this point we have consistently seen increasing numbers of drivers planning to switch to a low emission vehicle for their next car, so this is a significant shift in attitude.

“Clearly the automotive sector is a very dynamic one, and with more EV models becoming available in both the new and used market, it’s likely that more drivers will consider making the shift as they become familiar with EVs at close quarters. However, it’s obvious that the car parc of the UK will be a mix of ICE, hybrid and EVs for many years to come, so it’s vital that drivers are supported in making sure their car runs as efficiently as possible for the long term, whatever type of fuel it uses.”

Kwik Fit provides servicing for all types of vehicle and has one of the largest networks of EV trained auto technicians in the UK. In order to find the range of services offered at their nearest Kwik Fit centre drivers can contact the centre directly. Details of their nearest centres are available at

Note to editors


  1. Research carried out by Opinium among a nationally representative sample of 2,000 UK adults – fieldwork 15-19 September 2023
  2. Research carried out by Opinium among a nationally representative sample of 2,000 UK adults – fieldwork 22-26 September 2023
  3. Research carried out by Opinium among nationally representative samples of 2,000 UK adults –22-25 September 2022; 2003 UK adults in 26-29 June 2021; and 2003 UK adults 3-6 July 2020

About Kwik Fit

Established in 1971, the Kwik Fit Group is one of the largest independent automotive parts, repair and replacement specialists in the world. Kwik Fit has over 600 service centres across the UK and more than 200 mobile tyre fitting vehicles, making it the UK’s leading tyre, exhaust, brake and MoT specialist. Details of its range of products and services can be found at

Tags :

registration plate

Please enter your postcode to see availability information from your local Kwik Fit centre.

Exclusive Online Pricing

We are committed to offering customers our most competitive prices on tyres and more. Read about our exclusive online pricing.

Locate A Centre

Kwik Fit has over 600 centres across the UK including Northern Ireland, many of which are open 7 days a week for your convenience.


We offer a series of FAQs to help you learn more about our services or your vehicle.

Customer Care

0800 75 76 77
You can reach our customer care team 6 days a week from 9:00am to 6:00pm on Monday and Thursday, 8:30am to 6:00pm Tuesday, Wednesday and Friday, 8:30am to 5:00pm Saturday, and 10:00am to 4:00pm on Bank Holidays.