Kwik Fit, the UK’s leading tyre retailer, is supporting Tyre Safety Month which this October aims to highlight to drivers the importance of making regular tyres checks. A study for Kwik Fit has shown that only just over a third of drivers (36%) check their tyres at least once a month, while a fifth say they either never check them at all or do so just once a year.

Kwik Fit is a member of TyreSafe, a road safety organisation dedicated to raising awareness of the dangers associated with illegal or defective tyres. This year’s Tyre Safety Month campaign is designed to make drivers ACT – and check their Air pressure, Condition and Tread once a month. The campaign will ask motorists “When did you last do it?” and encourage them to “practise safe checks”.

Kwik Fit advises motorists that it is not just the tread depth that drivers need to consider. Research for the company found that more than half of all drivers (52%) said that they have had to replace a tyre due to damage to the tyre wall, rather than worn tread. This underlines the importance of making a full all round check of all four tyres – the only components of a car which are in contact with the road.

Roger Griggs, communications director at Kwik Fit, said: “TyreSafe carries out very important work in reminding drivers how crucial tyres are to both their own safety, and that of fellow road users. We encourage all drivers to make a monthly tyre check part of their motoring routine. If any driver is uncertain about what to look for, or concerned about the health of their tyres, they can come into any one of our centres across the UK for a free check from one of our tyre experts.”

For the latest news and updates from Kwik Fit, customers can follow the company on Twitter at @kwik_fit.

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Note to editors
Research carried out by ICM amongst 2,003 UK adults.
Full details about the TyreSafe campaign can be found at www.tyresafe.org

About Kwik Fit
Established in 1971, the Kwik Fit Group is one of the largest independent automotive parts, repair and replacement specialists in the world. Kwik Fit has over 600 service centres across the UK and more than 200 mobile tyre fitting vehicles, making it the UK's leading tyre, exhaust, brake and MoT specialist.

For further information please contact: 
Leeya Balmforth / Amrit Nijjer
Citigate Dewe Rogerson 
Tel: 020 7638 9571