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Introducing the Michelin Pilot Sport 4

Kwik Fit | Monday 11th April 2016 2:33pm

tyre on wet road in woods

Michelin’s new generation performance tyre for premium saloons and sports cars is now available at Kwik Fit. The Pilot Sport 4 combines the French tyre manufacturer’s motorsport experience with millions of miles of performance tyre research resulting in a tyre that provides excellent tread life, comfort and wet performance that has become synonymous with the Michelin brand. 

Every new Michelin product is the result of years of research at Michelin’s state-of-the-art Technology Centre and each tyre endures thousands of tests both in the lab and on the road. The Michelin Pilot Sport 4 is of course no different but also benefits from a new strategy implemented by Michelin which saw over 3,000 vehicles across the UK, Germany, France, Sweden and Spain fitted with ultra-sophisticated sensors that transmit real time information about driver behaviour, temperature conditions and vehicle usage. Over several months, Michelin were able to collect over 23 million miles of driver and road data that allowed the company to incorporate several major innovations into the new Pilot Sport 4 that are perfectly suited to the performance tyre market.

Features

The Michelin Pilot Sport 4 is the first tyre to feature Michelin’s ‘Dynamic Response’ technology which improves on the precise steering feel of previous Pilot Sport models. Dynamic Response consists of a hybrid belt of aramid and nylon reinforcement around the tyre that is five times more durable than steel to maintain optimal directional control. The result is a contact patch that remains in constant contact with the road even at high speeds when centrifugal force could ordinarily warp the tyre.

The tread of the Pilot Sport 4 incorporates a new compound mix of functional elastomers and fine silica to provide excellent braking and improved fuel efficiency and overall tyre lifespan. Tests carried out by DEKRA found that the Michelin Pilot Sport 4 provided 19.6% more mileage than Michelin’s leading premium competitors. Wide, deep longitudinal grooves also provide better water evacuation on wet roads which has helped the Pilot Sport 4 achieve an EU Tyre Label rating of A in the wet braking category across all current sizes available.

The Pilot Sport 4 also features an ultra-reactive tread pattern design that continuously adapts to the road surface that’s derived from Michelin’s motor sport experience including the Formula E Grand Prix, the World Rally Championship and, most notably, the Le Mans 24 Hour Race in which every winner since 1998 has used Michelin tyres. 

Michelin Pilot Sport 4 at Kwik Fit

The Michelin Pilot Sport 4 is now available to buy online at www.kwik-fit.com and is available in a range of dimensions for 17’’ and 18’’ rims.


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