Bridgestone and Kwik Fit – a Premium Partnership to Drive Excellence

Jack Dreyer | Monday 10th June 2024 9:00am

Close up of a Bridgestone tyre.

The world of mobility and how we travel is constantly evolving, just like the thousands of tyres we fit each year…the technology never stops turning.

We’re in an era of rapid transformation and to stay ahead of the curve, Kwik Fit has been on an exciting journey of its own, with all roads leading to one household name in an exciting, strengthened partnership. Bridgestone.

Kwik Fit and Bridgestone partnership

Bridgestone is at the forefront of tyre innovation, developing premium, high-tech products that tackle the challenges of today’s changing mobility.

As one of the world’s largest tyre manufacturers, Bridgestone is at the sharp end of tyre design, engineering future-ready products which maximise safety on the road, as well as delivering premium performance. Bridgestone is shaping the future of mobility, and by working closely with them, Kwik Fit’s network of over 600 centres will benefit from some of the most impressive products in the marketplace.

Driving innovation with Bridgestone

The automotive industry - and its business models that were stable for so long – is facing a level of change almost unseen, since the dawn of the horse and cart.

One look at data from The Society of Motor Manufacturers and Traders (SMMT) provides ample evidence, with the millionth battery electric vehicle (BEV) joining roads in Britain in January 2024. The SMMT also forecasts that 414,000 new BEVs are expected to hit UK highways in 2024.

Vehicle with Bridgestone tyres driving on a wet road.

Many are impressed by Bridgestone’s pioneering research and product development, including Bridgestone ENLITEN Technologies – a combination of cutting-edge technologies providing maximum safety, outstanding tyre performance and improved sustainability characteristics, while ensuring that Bridgestone tyres are electric vehicle-ready. ENLITEN technology was introduced to all new Bridgestone products from early 2022 are available across the Kwik Fit network.

Drawing on more than 90 years of experience, the Bridgestone brand is admired and trusted, with brilliant products to meet the needs of every motorist, in every vehicle.

Bridgestone’s drive towards sustainability

Sustainability is also at the heart of Bridgestone’s company ethos, which is more evidence of a partnership which fits perfectly with Kwik Fit, together taking responsibility to the environment seriously.

Demonstrated by Bridgestone’s Platinum award rating by EcoVadis for Sustainability in 2023, this puts Bridgestone EMEA in the top 1 percent of the over 100,000 companies assessed. EcoVadis is world-leading for third-party sustainability assessment.

The future’s in safe hands

Together, Kwik Fit and Bridgestone offer efficient and sustainable products that are ready to tackle the challenges of current and future mobility. Take a look at the Bridgestone tyres available at Kwik Fit, or visit your local centre for advice on the best Bridgestone tyres for your specific car.

Any facts, figures and prices shown in our blog articles are correct at time of publication.

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