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Why Buy Premium Over Budget Brands?

Jack Dreyer | Friday 29th July 2022 9:30am

Electric car in hands

When it comes to buying essentials and accessories for your vehicle, you may be tempted to go for the cheapest option by default. In fact, we are naturally drawn to the option with the least-hefty price tag for everything we purchase, right?

However, in doing so, we may actually be doing ourselves a disservice and missing out on a whole range of benefits that come with premium labels — especially for car parts and services.

Read on to find out why buying cheap doesn’t necessarily mean buying better for your vehicle. What’s more, learn why spending that bit extra on products labelled ‘premium’ can make all the difference for your vehicle’s lifespan, safety, and performance.

Better quality

Firstly, premium products generally speaking have a greater quality level. The price tag of an item is often an indication of the cost, time taken, and energy used when producing it. As such, consumers who buy premium, enjoy higher quality products.


Feeding into the umbrella of ‘better quality’ comes durability. When consumers purchase any product, there is an unsaid expectation that the product will last for a while - or more than one use, at least.

And, when it comes to car parts, such as batteries and brakes, longevity becomes an extremely important factor. As it is, car parts are often expensive wherever you buy them from — too expensive for drivers to want to replace them every 5 minutes. And so, it works out cheaper, in the long run, to invest in a more durable product from the start.

Think about the miles and miles you drive your car every year. For brake pads, tyres, and other essential components such as suspension, it really does make sense to buy products that are in it for the long haul, as these things (tyres especially) can get worn down to below safe levels. A good set of brakes should last you between 30,000 and 70,000 miles on average, while a set of premium tyres should last around 25,000 to 30,000 miles.

As a side note, if you are concerned about the safety of your brakes, book in for a Free Brake Health Check with us today.


Continuing under the quality of premium products comes safety. Many drivers opt for well-known brands and premium products because they know these will be some of the safest on the market.

Subjected to rigorous quality testing and control checks, premium products can often boast a greater level of safety assurance. And, while safety may not be a major concern for every product, it is essential for vehicles.

As a prerequisite for vehicle-related products, safety is almost always a deal-breaker. Who would purchase brakes that were not tested extensively? Now, that is not to say that non-premium brands are unsafe. However, premium tyres and brakes do tend to be held to much higher standards in order to enjoy that premium label.

Peace of mind

Similarly, any and all products and services bought from a trusted, premium manufacturer give the consumer peace of mind.

Any retailer, manufacturer, or service provider with a consistent brand image, a good reputation, and a rapport with customers automatically becomes a first choice.

Take Kwik Fit, for example. We are a trusted car parts, repairs, and service provider that has over 600 centres across the UK. We have been guaranteeing excellent service and top-quality parts since 1971. As such, we now have a strong clientele who understand the importance of buying premium, and relies on us solely for all their automotive needs.

Protected by warranties

One of the reasons behind the increased peace of mind that comes with premium products is the extensive warranties often accompanying them.

More often than not, premium parts and products will have extended warranties and protection schemes that reassure consumers. The reassurance of a money-back guarantee is often a swaying factor as to why people buy premium. Apply this against a backdrop of expensive car parts, and products that cost a lot to repair and replace, and it starts to make sense.

Consumers want to know that their investment in their vehicle is worth it, and will stand them in good stead in the long run. This is why warranties on premium products are so coveted.

You can find out more about our tyre warranty process here. Or, read our customer satisfaction to learn what you are entitled to as a Kwik Fit customer.

Buy premium at Kwik Fit

Now that you know the benefits of buying premium, have a look at Kwik Fit’s range of high-quality vehicle parts and accessories. From tyres to brakes, we’ll have exactly what you need in stock.

Find out exactly why it pays to go premium with tyres in particular in another of our blogs here.

If you have any more questions about your vehicle’s parts or condition, get in touch with the experts at your local Kwik Fit centre who would be happy to help.

Any facts, figures and prices shown in our blog articles are correct at time of publication.

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