Kwik Fit | Thursday 11th September 2014 4:00pm
This autumn sees Pirelli & Kwik Fit launch a brand new TV advertising campaign. The Italian tyre firm and the country’s leading fast-fit supplier of tyres have joined forces in a TV commercial based around Pirelli’s Engineered to Excite campaign.
The 20 second TV advert will run throughout September across satellite and terrestrial media channels. The collaboration will also be supported with competitions and insights on both Pirelli and Kwik Fit’s social media channels. Stay tuned to the blog throughout September to find out more.
The ad itself quite literally looks into the eye of Pirelli. Rapid fire names of Pirelli tyre products, including P Zero™, Cinturato™, Scorpion™ and Sottozero™, appear in the iris of an actual eye. The slogan; ‘Technology Designed with the Best Car Makers to Enhance the Performance of Your Car’, then features enhancing Pirelli’s position as a leading Original Equipment provider. The final five seconds promote the current Pirelli/Kwik Fit in store promotion, which is 25% off Pirelli tyres when bought exclusively at any one of our centres. With over 650 across the UK, you are sure to find one near you.
If you haven’t yet seen the ad, you can watch it here.
Watch this space during the rest of this month for further blog posts on all things Pirelli and how the premium tyre manufactuer is engineering to excite.
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